Tourism industry increases marketing efforts

The state’s tourism agency has its work cut out for it this year with travel to the islands expected to slow down.

Still visitor spending remained strong last month rising to $1.3 billion.

Visitor arrivals climbed more than 7 percent in March.

The reason for concern down the road airlines are cutting flights from several mainland hubs.

“So there is a little pull back there but we will continue to work hard to drive demand and those are things we always need to be sensitive to and realize we live in a fragile environment,” said Mike McCartney, Hawaii Tourism Authority.

The legislature approved $11 million for HTA this year. Money they will put directly into marketing Hawaii, with a big focus on reaching convention and business travelers.


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