State launches new campaign on respecting native marine life

Photo courtesy: Roar Hawaii.

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The State Department of Land and Natural Resources has launched a new approach to educating visitors and residents about respecting Native Hawaiian marine life.

Some say it’s clever and creative while others say they just don’t get it.

“The message is one of mutual respect,” DLNR chair William Aila said.

These are not your typical PSA videos.

“We were looking for different ways to effectively bring across the message,” said Matt Sproat, Honua Consulting.

“It puts the viewer in the perspective of the animal,” Aila said.

So, KHON2 asked viewers what they thought.

Some like it.

“It’s funny because I get really irritated when I see people doing that,” said Rachel Kesselman, who works in Kakaako.

“Yeah, it makes sense,” Palolo resident Kalen Asato said.

Some don’t like it.

“I was confused for the whole thing. What it was about?,” Ayesha Nibbe said.

“I am not sure that that’s the best video to send that message,” Oahu resident Anna Sitrr said.

“It’s more visual like people can see not to do that,” Asato said.

State officials say our monk seals are the most critically endangered mammal in the U.S. right now and riding honus in the ocean could cause severe stress and potentially cause the turtles to drown.

“We definitely have a problem that we have to address and the way that the PSA’s are written is very non-threatening,” Aila said.

The videos were funded by the Hawaii Tourism Authority.

Click HERE to view them.

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