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There will be no end of the Rainbow for the University of Hawaii.
UH Athletics Director Ben Jay announced Tuesday that starting July 1, Rainbow Warriors will be the official nickname of all seven men’s programs.
In February, Jay announced he wanted to drop the Rainbow name from men’s sports, opting for just for the name, Warriors.
The decision was met with resistance by numerous fans, boosters, and alumni, who all argued that the tradition behind the Rainbow moniker was worth preserving.
The Rainbows date back to the 1920′s, but was dropped by the football program in 2000 — leading to a variety of nicknames across the board.
“We initially decided to adopt Warriors as the nickname of our men’s teams, since it was used by the majority of our men’s programs, including the one with the largest fan following [football],” Jay said. “This is a very subjective and emotional issue and the only clear consensus on this topic over the last 13 years has been that a decision needed to be made to unify our men’s teams under one nickname. That goal will still be accomplished as we retain the Rainbow and Warriors names, both of which are near and dear to the hearts of our fans, whom we represent.”
Jay says the important thing from a branding standpoint is having a consistency.
The women’s teams will continue to be the Rainbow Wahine.