The founder of a college football and basketball website has grabbed the attention of gridiron fans across the country with a colorful idea.
When University of Hawaii Athletics Director Ben Jay announced that the Rainbow nickname was staying in Manoa, a fan in New York was extremely pleased.
“As a kid growing up in the 90s, I was always a big Hawaii fan because I loved the old uniforms they used to have with the rainbow, the UH at the bottom of the rainbow,” said Jim Weber, the founder and president of the popular sports website, Lost Lettermen.
Weber understands the importance of marketing and saw a golden — or a rainbow — of an opportunity before Hawaii. He and a designer got together and came up with a layout.
“We came up with something really cool incorporating all the colors of the rainbow,” Weber said. “They all seem to following in Boise State’s footsteps. The thought just popped in my head that wouldn’t it be cool if Hawaii now going back to the Rainbow Warriors brought a rainbow football field?”
Boise State has its “Smurf Turf” and Eastern Washington boasts it’s all red “Inferno.”
So why not a rainbow field? The response has been split.
“It seems to be the younger you are, the more open you are to anything new,” Weber said.
It’s not too far-fetched. After all, Hawaii already has a rainbow track.
“I never could have predicted five years ago how crazy this uniform and field and court craze has gotten, so at this point a rainbow field would not surprise me,” Weber said.
Somewhere over this rainbow of an idea could be a pot of gold.