Even though the Rainbow Warriors lost their season opener, the game was a win for local eateries who make bank during football season.
Places that televise football games can see business increase by as much as 20 percent.
Justin Magalong spends a lot of time at Side Street Inn on Kapahulu during football season.
“Usually about two or three times a week I’m over here. I’m usually here for Thursday night games and Sunday mornings,” Magalong said.
And each time he drops a good amount.
“Probably $50 to $60 on a good day,” he said.
“Football is always good, it’s an added revenue,” Side Street Inn operations manager Rob Acoba said.
About 10 percent more revenue, according to Acoba.
“Because you extend the hours, Saturdays and Sundays is not normal hours. So you gotta open up in the morning because you got the morning games,” Acoba said.
The restaurant features 10 monitors for college and NFL games. Acoba said offering customers different game options attracts more people. Other places, such as Home Bar & Grill, say they offer customers an energized atmosphere and a fun place to catch the game.
“It’s amazing. Football livens everything up,” said Corey Avecilla of Home Bar & Grill.
On a night like this when it’s standing room only business receives a huge boost.
“At least 15 to 20 percent for sure,” Avecilla said.
These eateries say it’s not just the customers who enjoy the football season but employees as well.
“You know it’s just different from just serving, and they like the crowd. They like the people who come in. It’s like a family thing,” Acoba said.
This marks the beginning of a busy and lucrative time for these restaurants and the start of another season for fans.
“Go Rainbow Warriors,” fans shouted.
Kickoff for some NFL games can be as early as 7 a.m. HST so some of these places open before then to accommodate die-hard fans and customers.