Family run company grows business with popular shake machine

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Its one way to stay cool during the summer months.

And people of all ages are becoming self-proclaimed fanatics for f’real.

“Yes I stood in a line for about 45 minutes to get my first one,” customer Chesrey Fujimori said.

Now a new mom and pop snack shop in Kalihi has installed a f’real milkshake machine which has been causing quite the stir at select 7-11 stores and mini marts around Oahu.

“My brother-in-law, Craig, mentioned it to me that he saw it out there and my niece them was telling me this is the new hot craze,” Local Cravings owner Jim Shigemoto said.

A few years ago, Shigemoto and his family opened a t-shirt shop after 15 years as seafood manager at Foodland.

“A lot of people was asking hey when are you going to open your own shop. A lot of people was asking me about my poke recipes and wanted to know where they could get it,” Shigemoto said.

In August, the family decided to take the plunge and opened local cravings at city square in Kalihi specializing in his famous poke and local treats.

“We try to bring in certain items that i think is the best like the Azama’s lau lau. In order to generate a little more business we brought in f’real milkshake,” Shigemoto said.

The f’real shakes come in a variety of 12 different flavors including smoothies, coffee and ice cream shakes.

The $13,000 investment is paying off and now local cravings is known for much more than its poke, poi and select local delicacies.

“Cause it’s so good and different I would say cause there is slush puppies and other things out there but this has like smoothies and ice cream mixed its pretty good,” Fujimori said.

“I guess the kids out there they know what everybody likes out there,” Shigemoto said.

Local Cravings
1199 Dillingham Blvd. spc C-104
Honolulu, Hawaii 96817
(808) 845-8500

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