Action Line Consumer Alert: QR codes

QR code sample
QR code sample

[lin_video src=http://eplayer.clipsyndicate.com/embed/player.js?aspect_ratio=3x2&auto_next=1&auto_start=0&div_id=videoplayer-1380598424&height=510&page_count=5&pf_id=9619&show_title=1&va_id=4392509&width=650&windows=2 service=syndicaster width=650 height=510 div_id=videoplayer-1380598424 type=script]

These simple square bar codes are popping up everywhere.

They’re called QR codes and they’re being used by businesses at no-cost to advertise to consumers.

“It stands for quick response code and it was developed in Japan in the automotive industry to track parts and ordering things like that then changed into more main stream stuff where now you can pretty much use it to do anything,” SuperGeeks Chief Operating Officer Dylan Nonaka said.

KHON2 asked, “How does it work?”

“It makes it easy for consumer because they don’t have to type in a web address or type in an address or anything like that they can just quickly scan it with their smart phone and get their desired information,” Nonaka said.

Nonaka says you can even put them on business cards for others to automatically put your contact information into their phone.

“It shows you how to get to a business so there are lots of advantages to businesses to pass information onto consumers,” Nonaka said.

Nonaka says there are hundreds of QR apps you can download onto your phone.

But, says consumers need to be careful when they scan the codes.

“Just like anything else if you have a malicious person out there they can make a QR code that leads you to a website that downloads a virus or something like that. You wouldn’t want to just download any QR code that you see out there you want to make sure it’s coming from someplace reputable that you trust ” Nonaka said.

Email your consumer concerns to actionline@khon2.com or call weekdays from 11 a.m.-1 p.m.

blog comments powered by Disqus