Watanabe Floral reports big Valentine’s Day business

Valentine's Day means big business at Watanabe Floral.

It’s no secret that Valentine’s Day is the busiest day of the year in the floral industry. Hawaii is no different.

On Friday, Watanabe Floral filled entire vans with roses, all headed to special destinations.

“We brought in around 150,000 roses this week,” said Monty Pereira from Watanabe Floral. “We’re attempting to do over 700 deliveries today. We’ve already done over a thousand this week, so that would be over 1,700 deliveries this week.

“(Valentine’s Day) hasn’t fallen on Friday since 2003, and so we kind of don’t know what to expect,” he said. “That’s why we’ve been preaching to celebrate all week.”

Friday morning, KHON2 found lots of guys shopping for that special someone. “I bought a dozen roses, some chocolates and balloons for my wife Dara,” said customer Ashton Saifoloi. “She’s everything. She’s the mother of our two beautiful children. She is the rock in our family.”

Saifoloi isn’t the only one. “The closer we get to closing, the more desperate these guys become and the more entertaining it becomes,” Pereira said.

Pereira estimates that by the end of business Friday, Watanabe Floral will have created and sold more than 3,000 arrangements this week.

The retailer has some breathing room before its second busiest day of the year: Mother’s Day.

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