H&M to open first store in Hawaii this month

Rendering of H&M's new flagship Hawaii store in Waikiki.

H&M will open its first location in the state of Hawaii on March 27 at noon. The flagship 31,000-square-foot store will be located in the Waikiki Business Plaza.

“We are truly excited to open our first location in the islands at this iconic shopping location in Waikiki,” said Daniel Kulle, U.S. President for H&M. “People from across the globe travel to Hawaii to experience its very special culture and an environment that is unlike any other in the US or in the world. Our new flagship location will be a great addition to the luxury retail mix on Kalakaua Avenue, giving residents and tourists alike great choices in fashion with great value.”

One hundred sixty local employees have been hired for the new location, including 20 people that will return from the mainland home to Hawaii.

H&M Honolulu will offer collections for ladies, men, young ladies and young men, with separate “store within store” sections for accessories, lingerie and sports apparel. It will also feature the work of renowned local surf photographers Mike Coots, Sarah Lee and Zak Noyle in a one-of-a-kind installation to commemorate Hawaii’s local culture and influencers.

On opening day, March 27, H&M will offer the first 500 shoppers a limited-edition tote bag featuring the surf photographers’ most popular images as well as an Access to Fashion Pass valued from $10-$500.

Joining H&M in celebrating its Honolulu opening is AccesSurf, a charitable partner that empowers people with disabilities. AccesSurf provides adaptive surfing instruction and therapeutic educational programs on water recreation and enriches lives by assisting families to access the beach and ocean in a barrier-free environment. H&M will be donating a grant in support of the program.

Store hours will be Sunday through Saturday, 10 a.m.-11 p.m.

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