Google announced today that Google Now is being pushed to Chrome browsers for Windows and Mac computers. The feature is being rolling out over the next few weeks.
Google Now collects information from your location, searches, and use of Google products to generate notifications for you. It tries to predict what you would want to know throughout the day.
The feature through the Chrome browser has been in beta since February 2014. Previously, Google Now notifications were available only on Android and iOS devices.
The launch comes about a week after the company announced Android Wear, a version of Google’s mobile operating system for wearable devices. From the videos released by Google, the initial devices appear to be Google Now cards in a watch format.
You need to be using Google Now on your mobile device for the notifications to work on your browser. Available notifications include weather, sports scores, traffic, and event reminders.
Note that some cards are based on the location of your mobile device.
And yes, you can turn off the feature if you don’t want it.
Turn off Now Cards in Chrome
Chrome Now checks for your mobile location even when Chrome is not running in order to continue showing you relevant Now cards. You can turn off Google Now in Chrome at any time.
Click the icon in the lower right corner of your computer screen (on Windows) or the upper right of your computer screen (on Mac) to open the Notifications Center.
In the Notifications Center, click the gear icon on the bottom right corner (on Windows) or the upper right corner (on Mac).
Uncheck the box next to “Google Now”.