Pharrell teams up with Adidas for sporting apparel line

Pharrell Williams (Photo: Shadi Perez/Adidas)
Pharrell Williams (Photo: Shadi Perez/Adidas)

Pharrell Williams has another reason to be happy. The Grammy-Award-winning singer is joining forces with Adidas to create a new line of eco-friendly sporting apparel.

Adidas will collaborate with Williams’ own Bionic Yarn textile company, which makes yarn and fabric out of plastic debris found in the ocean.

“Working with an iconic brand like Adidas is such an incredible opportunity,” Williams said. “From the classic track suit to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”

The first Adidas Originals x Pharrell Williams products will debut in the Summer of 2014.

blog comments powered by Disqus