The streaming video service Hulu will serve up a Pizza Hut advertisement that allows viewers to order a pizza right within the ad.
The feature combines Pizza Hut’s online ordering system with Hulu’s interactive advertising system.
Basically the ad will pop up and the viewer can click a few buttons and wait for the pizza to arrive at the door.
It’s the kind of thing that could become more common as companies take advantage of emerging interactive ad capabilities.
Mike Hopkins, the chief executive of Hulu, called the ad an “in-stream purchase unit” and said other advertisers could use it to initiate product sales in the future.
Hopkins also promoted the fact that whatever TV show a viewer is watching will resume right after the order is placed. Pizza Hut is owned by Yum!
Hulu, which is owned by the parent companies of ABC, Fox and NBC, includes ads on both its free and paid streaming services.
This differentiates it from the ad-free services of two rivals Netflix and Amazon Prime.