Pet tech to track your dog’s fitness

(CNN) — As pets become more and more a part of the family, many dog and cat owners say they are willing to spend just about anything to make sure their furry friend is healthy and happy.

Wearable fitness trackers like FitBit or Nike Fuel are all the rage among the health and fitness conscious.

Now some companies are getting ready to offer similar technology for animals.

“We essentially created a WedMD for dogs,” Jeff Noce said.

Jeff Noce is the President of i4C Innovations, a small company and the creator of Voyce.

The 6-ounce collar, or “health band,” includes 350 components that track a pet’s sleep, restlessness, step count, and caloric burn just like the fitness bands owners may sport.

“If you understand your dog both from a behavioral perspective, as well as from a physiological perspective, your relationship becomes much stronger, much sooner, and lasts for a longer period of time,” Noce said.

The technology comes as spending on pets hits a record high, more than 55-billion dollars in 2013 according to one industry survey.

The rapidly growing capabilities of smartphones and apps means owners can remind themselves to walk the dog, or even remotely keep tabs on a pup.

For example, Voyce allows you to check in on a pooch’s activity from a mobile device and even keep a dog’s medical history at hand.

“If you start a new doggie day care and you forget to bring your kennel call vaccination, you pull it up on your phone, and email it right there,” Emily Hartman, Director of Product Management, i4C Innovations said.

Voyce says it’s technology will make it easier to flag potential health conditions.

It’ll be available for bigger dogs this summer, and toy breeds and cats early next year.

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