(CNN/KARE) — The number of teens exposed to e-cigarette ads has exploded, increasing the likelihood that they’ll one day try smoking.
That’s according to a study published in the journal Pediatrics.
Ads for traditional cigarettes have been banned from television since 1971, but e-cigs are fair game.
Researchers found youth exposure to e-cigarette ads increased by 256 percent from 2011 to 2013, exposing them to 24 million U.S. kids.
A lot of the ads aired on national cable networks. According to the study in 2013, AMC aired the most e-cigarette advertising, followed by CMT (Country Music Television).
But the study mentions many others were shown during popular network shows like “The Bachelor,” “Big Brother” and “Survivor.”
The Federal Drug Administration is considering banning the sale of e-cigs to minors, but marketing and advertising restrictions are currently not part of the proposal.