Hawaiian Airlines becomes title sponsor for two long-time outrigger canoe races

(File photo)

For the first time, Hawaiian Airlines will become the title sponsor of the 2014 to 2015 women’s Hawaiian Airlines Na Wahine O Ke Kai, produced by the Na Wahine O Ke Kai Race Committee, and the men’s Hawaiian Airlines Molokai Hoe, produced by the Oahu Hawaiian Canoe Racing Association (OHCRA).

Widely considered the world championships of the traditional Hawaiian sport of outrigger canoeing, these long-distance races from Molokai to Oahu, across the treacherous Kaiwi Channel, will take place on Sept. 21 and Oct. 12, 2014, respectively.

“These are the crown jewels of the international outrigger racing circuit, bringing teams from around the world together in Hawaii to celebrate our island culture in these two pinnacle races,” said Kevin Yim, senior director global marketing communications for Hawaiian Airlines.

“Our love for this race is deep, because it represents the power and potential of women,” said Hannie Anderson, race director and co-founder of Na Wahine O Ke Kai. “To put this race on year after year, for a total of 36 times, is a tremendous team effort by the entire race committee. We set out to create a movement for the sport of women’s paddling and we did it.”

The Hawaiian Airlines Molokai Hoe has become one of the longest running annual team sporting events in Hawaii. Each year, more than 1,000 paddlers from around the world compete in the Molokai Hoe, the men’s world championship in outrigger canoe racing.

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