A Dutch creative agency launched an initiative to see if people are happier without Facebook.
Just B.V. developed the project in response to Facebook’s controversial mood experiment that studied if changing the types of posts a user had in their timeline changed their mood.
99 Days of Freedom asks participants to stop using Facebook for 99 consecutive days and fill out anonymous surveys at the 33, 66, and 99-day marks to measure how “happy” you are at those points in time.
The company also has a replacement avatar, countdown clock, and message board for everyone that takes the challenge.
“According to Facebook, its 1.2 billion users spend an average of 17 minutes per day on the site, reading updates, following links or browsing photos. Over a three-month period, that ads-up to more than 28-hours which, the initiative’s creators contend, could be devoted to more emotionally fulfilling activities — learning a new skill, performing volunteer work or spending time (offline) with friends and family.” – Just B.V.
At the time of this post, the project has convinced about 11,000 people to temporarily quit Facebook since launching the site earlier this week.
Do you think you could stay off Facebook? Would you be happier?