HONOLULU, Hawaii – A new clothing line is making noise this summer.
Punahou alumni and Oahu native Travis Chock is cofounder of Baseballism. Baseballism, with emphasis on the ism, is a hard ball based clothing brand based in Portland, Oregon that’s different from athletic wear from other brands.
“Well what we’re trying to do is kind of something that no one really does around here or no really does in the United States,” Chock said in an interview with KHON2. “We’re trying to do high end fashion for a mainstream sport. A lot of different companies like Nike, you know Adidas they do, I don’t know, on the field stuff and workout apparel. We’re trying to stay off the field and so we’re trying to be more like a Lacoste of baseball. You see the alligator, that’s tennis. When you see the logo, we want it to be baseball.”
Baseballism was originally a youth baseball camp founded by four former college baseball players including Chock. With a few printed shirts getting a lot of attention, the former teammates decided to launch a clothing line. The online store opened in December 2012 and has taken off ever since.
Social media played a huge role in the rising of Baseballism. Every week, Chock posts a quote on the companies social media sites like “The name on the front of the jersey represents who you play for, the name on the back of the jersey represents who raised you. Do them both justice.” The posts get thousands of shares and spreads the word of the new brand even more. Within a year, the company’s Facebook page had 90,000 likes.
The clothing line has two store locations with one in Portland, Oregon and the other in Cooperstown, New York.
To visit the online store, CLICK HERE.