Verizon announces ‘smart rewards’ program

(AP Photo/Charles Krupa)
(AP Photo/Charles Krupa)

Are you comfortable having your location and web browsing tracked for marketing purposes?

If so, Verizon has a deal for you.

The wireless giant is launching a nationwide loyalty program this week called “smart rewards.”

Subscribers must agree to have their browsing habits tracked to help marketers better target them with ads.

Customers can earn points for doing things like paying bills online and using the company’s trade-in program.

The points can then be used for perks like discounts for shopping, travel and dining.

The other major U.S. carriers — AT&T, Sprint and T-Mobile — all have clauses in their privacy policies reserving the right to collect personal information, including location data, for advertising purposes.

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