Lego launches first ever all-female set

(CNN) — It’s taken longer than some would have liked, but Lego has just launched its first ever all-female scientist set.

Lego has released a new set called “Research Institute,” featuring a scientist, an astronomer, even a paleontologist, and all female.

The set was released after seven-year-old Charlotte Benjamin noticed a gender discrepancy and her handwritten letter of complaint to Lego caused an Internet sensation.

She wrote: “All the girls did was sit at home, go to the beach, and shop, and had no jobs” while the boy figures “went on adventures, worked, saved people, and had jobs, even swam with sharks.”

Lego said it was already developing the new lady Legos at the time of the letter.

Scientist Ellen Kooijman, who first submitted the idea for an all-female Lego set to the company’s website in 2012, also felt there was “a rather stereotypical representation of the available female figures.”

Now, professional lady Legos are taking their rightful place amongst the men, and leaders say they’re creating new role models.

“I think it sends that message that actually the world’s your oyster, that girls as well as boys, what ever interested in, what ever they want to do, is something they should aspire to, rather than suggesting certain jobs or careers are for boys, or other jobs and careers are for girls,” said Jo Swinson, British Minister for Women and Equality.

Demand for the new lady Lego has been so high, it’s sold out in shops and even on the Lego website. And the company said it won’t be back for weeks.

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