ALS Ice Bucket challenge money and expectations

(CNN) — The ALS Ice Bucket Challenge has raked in buckets and buckets of donations — $94 million and counting, in just under a month.

As of Friday, donations to the ALS Association are 34 times higher now, compared to this time last year.

And while you can say that’s #amazing, there’s a worry that dunkers’ expectations might by disappointed, because even with all this money, a cure for ALS — Amyotrophic lateral sclerosis, commonly known as Lou Gehrig’s disease — is still a long way off.

“Progress against these really tough issues takes patience and it takes time,” said Phil Buchanan, president of the Center for Effective Philanthropy. “We’re not going to see results overnight, and nobody should expect that.”

Whether it’s an earthquake in Haiti, or an attack on the homeland, Buchanan said donors often want to see quick results — they want to know where their money is going right away.

“There would be a temptation to give it all away quickly, but it might be wiser to be more deliberate, see what shows evidence of success and then, and only then, fund that in a bigger way.”

The ALS Association doesn’t have a breakdown yet of how all the ice bucket money will be allocated.

It acknowledged the spending pressures directly in a statement last week, stating “this isn’t a matter of spending these dollars quickly –it’s a matter of investing these dollars prudently to achieve maximum impact in our quest to help people living with the disease and those yet to be diagnosed.”

And while a cure might not come overnight, at least for now, more and more money is, with Ice Bucket Challenge donations averaging $9 million per day.

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