(CNN) — Popular clothing store Urban Outfitters has apologized for an item many are calling “tasteless.”
This $129 Kent State sweatshirt features red stains resembling blood.
Critics also say the holes in the chest area look similar to bullet holes.
The company has pulled the item from its online store and says the sweat shirt is part of the sun-faded vintage collection.
Via Twitter @UrbanOutfitters:
Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset.
In 1970, Kent State University was the site of a shooting by the National Guard during a massive anti-war rally.
Four Kent State students died in the shooting, and nine others were inured.