Weekend events showcase Oahu’s west side to global audience


State tourism officials are calling it a perfect storm.

Two major events this weekend will have the global spotlight shining brightly on Oahu’s west side.

What do Japanese pop musicians and some of the world greatest 50 and over golfers have in common?

Truthfully, not very much.

Starting tomorrow the two groups will each be playing to global audiences from Oahu’s west side, and millions will be watching.

“We’re reaching across demographics to get people to come here but were also reaching international markets,” Hawaii Tourism Authority Mike McCartney said.

Both Friday and Saturday nights the Japanese group Arashi will perfom at the Ko’Olina Resort in front of sold out crowds.

About 18 charter flights brought in more than 15,000 fans from Japan along with an estimated $20 million in visitor spending, and that’s just the the beginning.

“There’s a 100,000 tickets sold in Japan that people are going to theatres to watch the concert in Hawaii live,” said McCartney.

For the next three days the Pacific Links Hawaii Championship, a PGA champions tour event will play out live in more than 150 million households in over 80 countries.

While having images of Oahu beamed around the globe is nothing new, the focus will be on something other than the world famous beaches of Waikiki.

“I think this is one of the first times the West side is getting magnified like this so I think that’s positive because there’s tremendous opportunity for jobs,” added McCartney.

McCartney says the timing of the two events couldn’t be better. Coming at what is typically the beginning of the fall shoulder, an often soft season for tourism.

“We can’t take the global competitive market for granted. People have the option to go anywhere in the world and were so blessed they choose Hawaii,” McCartney said.


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