Super Saturday: A day for last-minute shoppers

Forget Black Friday, “Super Saturday” is expected to be the top sales day of the year.

There is less than a week away from Christmas, and last minute shoppers are scrambling to finish their holiday shopping.

But some are choosing to skip the crowds and shop online instead, so retailers are offering something shoppers can’t deny.

“Super Saturday is expected to generate about 10 billion in sales. And that is a little more than what was made during Black Friday weekend, which was 9.1 billion dollars,” says Sheri Sakamoto, President of non-profit group Retail Merchants of Hawaii.

Sakamoto believes the internet is a big reason why Black Friday sales were down this year.

“I think consumers are just smart,” she says. “They can shop online, get the convenience.”

Super Saturday is an opportunity for retailers to makeup their losses from Black Friday weekend.

And, in an effort to get people out of the house, last minute shoppers will see extended hours and deeper discounts at their favorite brick and mortar stores.
But parking can be a pain.

“It’ll take you an average 10-15 minutes more than it should for parking,” complained shopper Jay Chang. “It gets crazy. Drives people crazy, too.”
Ala Moana Center is offering free valet to alleviate the issue.

“At three different places!” explains Ala Moana Center marketing director, Robyn Gee Tucker. “Over in front of Mortons, in the Mauka Ewa parking structure by Longs Drugs, and over by Nordstrom. Take advantage of that. Get in, park quickly, and get to shopping, which is what we all want to be doing!”

Over at Best Buy, their online sales have taken off. But they’re also hoping more people will leave their laptop and head to the store.

“With electronics especially, a lot of what they want to do is see and touch their products before they take it home,” says supervisor Austin Ames. “We do know people are busy… People want to come in at the off times, and get more one on one help, and that’s why we extend hours.”

And, according to Tucker, there are some things you can’t get on the internet.

“You can try it on. You can feel the colors. No matter how many times you zoom in on that sock, or that shirt, you don’t know how the material feels like!”

The following stores have extended holidays hours starting Saturday:

  • Best Buy: 7 a.m. to 11 p.m.
  • Macy’s: Dec. 20 to 23, 8 a.m. to 12 a.m.
  • Toys R Us in Aiea: Dec. 20, 6 a.m. to 2 a.m.

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