Salvation Army ad uses #thedress to raise domestic violence awareness

The Salvation Army in South Africa challenges people to know more about domestic abuse in a new ad. (Provided Photo/@TheSalvationArmySA)
The Salvation Army in South Africa challenges people to know more about domestic abuse in a new ad. (Provided Photo/@TheSalvationArmySA)

(CNN/KHON2) — The Salvation Army in South Africa is using #thedress to spread a different kind of message about the colors black and blue.

The organization is using the viral sensation to spread awareness about domestic violence. An ad shows a model wearing a white and gold dress resembling the one that caused an Internet meltdown last week as people debated whether the garment wasn’t actually black and blue instead.

The model also sports bruises on her face and body. The caption reads “Why is it so hard to see black and blue? The only illusion is if you think it was her choice.”

The ad has received mostly positive response.

The dress, which is sold by the British company Roman, is actually black and blue. Dr. John Olkowski of EyeSight Hawaii, explained why there was a debate in the first place. Olkowski says we when we perceive images and colors, they pass through the lens of our eye. The image eventually reaches the cones of our retina, which perceives colors like blue, red and green. Over time, our lens can turn yellow and impact the way we perceive colors.

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