Tech Minute: Facebook’s new feature ‘On This Day’

Facebook rolls out a new feature, On This Day. It looks back in your post history and allows you to get nostalgic. As our KHON2 digital director Jared Kuroiwa explains, you often hear in “free” social media platforms, the product is you.

This is just another way to rekindle your connections with people from your past. Those connections are the currency Facebook uses to generate revenue.

Only you can see your On This Day page. Facebook has been testing this feature for a while.

Another company called Timehop does something similar and has six million daily users on mobile. “The neat thing about the app is it collects your old photos and posts from your phone, Facebook, Instagram, Twitter, and Foursquare. So there’s of course speculation that On This Day was pushed out to compete against Timehop before it garnered traction in the market,” says Kuroiwa.

Unlike the Year in Review feature Facebook received some flack for as it also brought up bad memories, Facebook says it has an algorithm to filter out potentially unpleasant memories. And yes, you can delete the events you don’t like so you don’t see them again.

You may ask why Facebook would want to do this other than the competition from Timehop. As you often hear, in “free” social media platforms, the product is you. This is just another way to rekindle your connections with people from your past. Those connections are the currency Facebook uses to generate revenue.

Jared joins us every Wednesday at the end of the 6 a.m. hour with tech talk!

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