Macy’s kicks off its ‘American Icon Campaign’

Macy’s is celebrating the American landscape and the people, places and things that make this country great. From May 13 to July 4th, Macy’s is inviting customers to use #AmericanSelfie to share their favorite “selfie” photos that capture the faces, places and things they love on Instagram and Twitter, to show people nationwide what they enjoy most about this country.

In support of America’s military veterans, with each use of #AmericanSelfie, Macy’s will donate $1, up to $250,000, to Got Your 6, a nonprofit organization dedicated to helping our returning service members make America stronger. Stylist Crystal Pancipanci shows off the latest summer fashion featuring a look for a woman in her 20’s, a swim chic resort look for mom, Classic jeans and a patriotic shirt first dad and even something for the little ones.

Customers can explore Macy’s American Icons campaign – to purchase product, check out events and learn more about Got Your 6 – by visiting

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