Tourism officials study the Chinese visitor market

Today, we’re taking about the China market, something Hawaii tourism officials have looked at for a long time. Joseph Toy, president of Hospitality Advisors, a consulting firm that looks at these kinds of numbers, predicts that for this year, “We will keep seeing a 25% increase in the China market, but it’s a small base so it’s easy to make those big increases.”

The luxury market is something tourism officials would love to penetrate, so Toy advises, “We have to have careful management on how we sell to China to get that market. It has a strong upper class that likes technology and the internet, so that’s how we market to them.”

Often, Hawaii businesses study others’ culture to best relate to them. Could the reverse be true? Toy reminds, “China hasn’t really gone outside Asia, so perhaps we in Hawaii should understand if they’re still a little abrupt.”


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