Sprite summer campaign will feature rap lyrics on cans

Courtesy Coca-Cola Company

(CNN) — Lemon, lime, and lyrics.

Sprite lovers will get to enjoy all three at the same time this summer, with quotes from notable rappers printed on cans.

Sprite’s #ObeyYourVerse campaign features cans sporting lyrics from Drake, Nas, Rakim and The Notorious B.I.G.

It’s the latest in a wave of food and beverage advertising stunts that involve custom messaging on products.

It follows the Share a Coke campaign, featuring cans and bottles emblazoned with hundreds of first names and several common nicknames.

Meanwhile, Frito-Lay, a division of Pepsi, is giving potato chip lovers the chance to have their own selfie printed on a bag of Lay’s.

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