HMAA’s Maternity and Baby Care Incentive Program

If you’re pregnant, make sure you and your babies stay healthy during and after your pregnancy. HMAA’s Maternity and Baby Care Incentive Program can help!

Today we meet a woman who participated in the free program and says the support she received was invaluable.

We’ll also talk to Amy Kohler, Corporate Wellness Advisor at HMAA, who tells us more about the program and incentives offered.


According to the March of Dimes 2014 Premature Birth Report Card, Hawaii was given a “C” rating with 12.5% of all live births being preterm. This is well over Hawaii’s 8% goal for 2014 and slightly higher than last year’s 12.2% rating. A baby is considered premature if he/she is born before 37 weeks and can lead to serious health problems. This puts the mom and baby at a higher risk for longer hospital stays and health problems that could affect them their whole lives.


To reduce the risk of premature delivery, Kohler encourages pregnant women to go to their regular scheduled appointments with their OB/GYN and be sure to ask the doctor any questions or concerns they may have about their pregnancy and what to expect. They should also check with the hospital or facility that they’ll be giving birth at since they’ll likely have a variety of services available such as pregnancy and birth classes or reading material and other resources that will help prepare you for motherhood! There are also great educational resources available from community organizations, such as the March of Dimes, who has a website with helpful tips and information.


For those covered under HMAA’s health plan, they offer a FREE Maternity and Baby Care Incentive program to members that are between 1 and 20 weeks of pregnancy. It focuses on guiding the mom and baby toward a healthy pregnancy and delivery through education, intervention and guidance, along with incentives to encourage program completion.   Incentives include an educational Healthy Baby Kit from the March of Dimes, a 6-month rental of a BabyBeat fetal Doppler, and, pending active participation and completion of the program, a $250 Target Gift Card for diaper products.


For  more information or to sign up for HMAA’s program, visit their website at, go to Health & Wellness and then to Maternity & Baby Care Incentive Program.

For those with HMAA, they can submit a request to participate into the program.

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