Hawaiian Airlines holds social media contest to launch new onboard safety video

Screenshot courtesy Hawaiian Airlines

The next time you’re on a Hawaiian Airlines flight, you may notice something a little different.

The airline has completely changed its flight safety video.

The four-minute video features more than 30 crew members and family members who provide passengers with important safety instructions from stunning locations across the state.

Locations include Yokohama Beach and Kualoa Ranch on Oahu; Haleakala National Park and Po‘olenalena Beach on Maui; Waimea Canyon and Waikoko Farm on Kauai; and Saddle Road Lava Fields and Umauma Falls on Hawaii Island.

“Safety is paramount at Hawaiian Airlines, and we are pleased to share with our guests a more creative and informative in-flight video as they journey to their favorite island destination,” said Alisa Onishi, director of brand management and development for Hawaiian Airlines. “Casting our pilots and flight attendants allowed us to deliver our safety message while capturing each employee in their element, doing what they love, sharing their personal stories and favorite places with our guests.”

“Most of us (flight attendants) grew up with this amazing landscape as our playground,” said flight attendant Valerie Akiona. “I want people to watch and listen to the safety instructions, but I also really hope when they watch it, they say, ‘Hey, where is that? I’d love to go there,’ knowing that they absolutely can make that a part of their trip.”

In celebration of its new safety video, Hawaiian Airlines is holding a social media contest.

Through Sept. 18, the airline is inviting people to share their favorite location by posting a picture to Instagram or Twitter with the hashtag #HAOnLocation.

Participants will be entered into a random drawing for a chance to win 140,000 HawaiianMiles (U.S. residents only).

Click here for more information.

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