Quiksilver staff educates customers about Eddie Aikau

Eddie related merchandise is flying of the shelves at Quiksilver stores. Some shoppers are also leaving the store with something much more valuable.

From boardshorts, to shirts and hats, Quicksilver, the sponsor of the big wave invitational has it all. Every size and ever color.

But with their purchase, customers are also gaining a better understanding of an important slice of Hawaii’s history and culture.

“People that are coming in here are always. North Shore residents aren’t the only ones cashing in on the big waves. Asking about who’s Eddie. What is he about and we give him the story about how he was a lifeguard and what he did with the Hokule’a team and how the competition alone is pretty much the Super Bowl of surfing so it’s pretty awesome,” said Quicksilver team member Pono Heen.

On display but not for sale is a surfboard Eddie once rode. There is also a display at the Big Wave Invitational through the years.

For Heen, and the rest of the sale force, the Eddie, and everything the man stands for, comes with a great sense of responsibility.

It has been a pretty cool opportunity to educate people about the story.

“Even more than the story. About the history of Hawaii as well as Eddie’s first days back in Renaissance days and the Hokule’a being brought up and how it’s now traveling the world now and just culture alone. Hawaii’s culture and he was a person of aloha and that’s what we want to emit here. Just aloha all the way around,” added Heen.

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